Cradlepoint Studio
Founder-operated studio and business identity. Preferred name for the public site and real-world practice.
Legal · media
Media usage guidance
Public rules for editorial coverage, reviews, interviews, and partnership evaluation. Effective as published on the Studio site. Flag for founder or counsel review before formal licensing agreements.
Brand architecture
Keep these identities separate
VeilDaemon
Public product / platform. Use for the live software and companion tools.
VeilCorp
Fictional in-universe organization. Not a real-world endorser, contracting party, or the studio’s legal name.
Approved uses
What you may do with press materials
Editorial and evaluation
Editorial coverage, reviews, interviews, and partnership evaluation.
Attribution
Non-commercial attribution when describing the studio or products. Prefer “Cradlepoint Studio” for the real-world studio and business identity and “VeilDaemon” for the software. Credit J. Donavon Love where a creator credit is appropriate.
Assets
Use provided logos, founder image, product art, and software art without cropping out trademarks in misleading ways. Label VeilCorp marks as in-universe / diegetic when context matters. Preserve metric context (periods, “$0 paid acquisition,” production vs market validation).
Restrictions
Please do not
Ship fiction as product
Do not present concept or planned work (Mobile AR, Ritual Sites) as currently shipping products.
Invent marks
Do not alter logos into new brand marks.
Real-world VeilCorp
Do not imply endorsement by VeilCorp as a real-world corporation, or present VeilCorp as the negotiating party on real-world contracts.
Studio and VeilCorp marks
Use the approved Cradlepoint Studio logo for the real-world studio and business identity. Keep VeilCorp marks in explicitly fictional, diegetic contexts.
Still needed
Professional brand-pack gaps
- SVG / vector masters
- Formal clear-space rules
- Minimum-size rules
- Written brand color values for external designers
Higher-resolution or exclusive assets: request via J.Donavon.Love@gmail.com with subject “Cradlepoint Studio Press Inquiry.”
A plain-text copy of this guidance remains available for paste into press packets: download .txt.